For this project, I found myself immersed in the vibrant energy of Valencia and Madrid, capturing the true essence of enjoying Diplomatico rum. As part of a major ad campaign film shoot, my days stretched from early mornings in the charming old town to lively late-night bar scenes, all focused on the celebration of life with a glass in hand, savouring the rich, distinctive flavours of the rum.

What I truly loved was weaving a photographic narrative into the brand's story, creating the feeling of a perfect day—one filled with spontaneity, warmth, and the irresistible spirit of celebration.