For this latest Bushmills single malt campaign, I worked with the team at Purple Creative to showcase the unique spirit of this Irish whisky. Made on the stunning northern Irish coast near the Giant’s Causeway, Bushmills represents both place and tradition. Our goal was to inspire drinkers to look beyond their usual choices and discover this rich, layered whisky.

Through candid shots, we celebrated the artisans behind Bushmills, capturing their skill and passion. By adding a touch of warmth and personality to the visuals, we created a campaign that feels relatable, giving Bushmills a heartfelt, human connection rooted in Northern Ireland.